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Author   Topic : "1950's print ad style"
maxwell
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PostPosted: Wed Dec 13, 2000 1:12 am     Reply with quote
Is there a name for that 1950's print ad style used in a couple of the paintings on Fred Flick Stone's website (I can't find my link to his site, otherwise I'd point out which ones I mean)?

EDIT:

Ok, these are the pictures I'm refering to





Max

[This message has been edited by maxwell (edited December 13, 2000).]
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faustgfx
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PostPosted: Wed Dec 13, 2000 1:39 am     Reply with quote
thought it was just called "cool" ...



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Count Zero
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PostPosted: Wed Dec 13, 2000 11:32 am     Reply with quote
pinup?
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Jezebel
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PostPosted: Wed Dec 13, 2000 2:15 pm     Reply with quote
Yeap, definitely pinup

Well, at least I'd classify the first two gals as pinup
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[This message has been edited by Jezebel (edited December 13, 2000).]
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A.Buttle
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PostPosted: Wed Dec 13, 2000 5:23 pm     Reply with quote
I'm with Faust on "cool."

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maxwell
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PostPosted: Wed Dec 13, 2000 7:15 pm     Reply with quote
Yep, definitely cool. I love those two paintings of Fred's.

Max
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maxwell
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PostPosted: Thu Dec 14, 2000 12:02 am     Reply with quote
Here are some more examples from a web site I happened to come across:





Max

[This message has been edited by maxwell (edited December 13, 2000).]
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Cooter
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PostPosted: Thu Dec 14, 2000 1:58 am     Reply with quote
Okay folks here is a brief history lesson about the Plen-Tee Color brand pic in the middle. Actually it is an Apple label produced in the mid 50's, one of many. Anyhow on to the lesson.

The first wooden fruit boxes were made by Columbia River orchardists in the 1890s. Identifying labels were placed on the ends of these boxes...and the Fruit Box Label was born. These labels were widely used in the Yakima Valley(WA) after 1910. The brightly colored and attractively designed labels soon became an effective advertising tool. Since the fruit was packed inside the box, the labels were a �window� through which the fruit could be seen.

Each packing house had its own easily recognizable label, capturing the identity of the orchard; and the bold images played a major role in the competition for national and international attention. Images on apple labels were animals, Indians, landmarks, slogans, patriotic figures, flowers, and even family members...to name a few. The background color of the label identified the grade of apples packed inside.

The background colors & corresponding grade of apple.

Blue - Extra Fancy
Red - Fancy
Green, Yellow, White - "C" Grade

Before World War II there were over 4,000 different apple box labels in the Yakima Valley alone, representing about 150 packing-houses. These labels carried the name of Yakima across the country and around the world. Other fruit industries and other agricultural regions have also produced labels, and countless designs have been produced. But, when the cardboard box replaced the wooden fruit box in the 1950s, these examples of American commercial art became a thing of the past.

Here is a link to a site with TONS of this type of work.
http://thelabelman.com/

As to the first two examples(to me at least) they look like a thing called "pin-up" art. These images are part of a type of illustration art that first appeared toward the end of the nineteenth century and the beginning of the twentieth century. There are actually books written about the entire subject.

Most notably,
"The Great American Pin-up,"
"For the Boys : The Racy Pin-Ups of World War II,"
"Gil Elvgren : All His Glamorous American Pin-Ups,"
"Elvgren: His Life & Art,"
"The Best of Gil Elvgren"
"Petty; The Classic Pin-Up Art of George Petty"
"Alberto Vargas : The Esquire Years Vol. II"
"Earl MacPherson : The Sketchbook Pin-Ups"
"Varga Girls II"

A great link to a site that describes the style and history in better detail then I ever could-
http://www.bombergirl.com/intro/whatis.htm


PS. Sorry if this is too dad-gum long and boring, but I grew up on the east side of Washington State and picked my fair share of apples over the summer months. And also have a few (around 20) of the original box labels, along with an great love of WWII vintage aircraft and art. So I guess I get to be the professor today class.



[This message has been edited by Cooter (edited December 14, 2000).]
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Tron
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PostPosted: Fri Dec 15, 2000 3:36 pm     Reply with quote
If that is not cool, I don�t know what cool is
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maxwell
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PostPosted: Fri Dec 15, 2000 7:35 pm     Reply with quote
That's for all of the info Cooter; I think the answer I was looking for is in there somewhere!

Max
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