[Top_Cat]

Hi
I am opening up a new shop in the UK, just a single shop where we will be selling mainly hardware/software. I need to design a logo for it but am getting a bit of "writers Block" finding it hard to get an idea of how it should look. I was wondering if any of you could help me? I am looking to for a logo that looks clean and professional not like the yahoo.com or 3dfiles.com logo more like the Hewlett-Packard, Adobe or Dell Logos.
The name will be Reflexive Technologies it is quite a large name so making a logo around it has me at a loss.
I looked at designs such as 3dfiles.com and yahoo.com and decided I wanted something totally different something similar to Hewlett-Packard or BBC logo, not cartoon like more business like.

I have managedput together a few logo ideas and so did one of my friends. I was wondering if you could all have a look an give views on them?
* What one do you like the most?
* What should I change to make it better?
* Do you think any are worth using as a logo?
* General Tips
* Any links to other designs that would give me inspiration!

I think personally that the best one is this



The rest of the designs can be seen here Reflexive Logos

Help would really be appreciated

Thanks

Top Cat
[email protected]

[This message has been edited by Top_Cat (edited July 25, 2000).]

[el tigre]

I like no.3 no.15 and no.16 but I think you should change the font to something less widely used.

thats my tuppence worth :�

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Does anyone know the secret formula? :�

[General Confusion]

top cat

Maybe I can help, I have worked as a graphic artist for a... couple of years now, and one thing I learned.
Don't use fonts like helvetica or times for a logo.
Those fonts are so common to any computer user, therefore not very interesting. However, if you choose to use a common font, you should give it some unique touch to help it stand alone (it can be done). A corporate logo, should not be looked at for it's graphic value (no need to have special effects or extra uneccesary flair to it) but it should be treated as an identifier to its respective company. It should read very clearly at first glance, and if you could try to incorporate what service the company provides, so the viewers aren't confused as to what they are looking at, then do so.
VERY IMPORTANT: it should also read well in black & white, because most of the time corporations may use the logo in other arenas, such as t-shirt printing for a company function, where the shirts are given out. Letterheads, business cards, web use, etc.
Therefore, you should maybe work up a style sheet, showing the logo at varying sizes, from very small to very large, and see if it holds up in all sizes.

Take a look at some trade mags, like Design, Graphis, or especially the design annuals or illustration annuals (you can find these at any large art store-like Pearl paint). There you will find professionally working artist who display their work, so potential clients can see their abilities. In particular, you will find artists whose portfolios consist entirely of logo designs. Use these as idea inspirations, but don't rip them off, because logos are, like I said before, identifiers to a company, so you can hurt yourself legally, as well as, hurt the company for using an already copyrighted design. Then you would have two parties on your ass, and I don't think you want that.

Hope that helps!

Sorry I don't have anything to show you, ( I can't cause of legal reasons, held to copyrights) but rest assured, I have worked for some major clients, and my work may be in your house as we speak.

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www.geocities.com/genconfusion/

[samdragon]

If you're going for professional and clean then go with # 28
Assuming this will go on business cards and letterheads, this one can be taken to a two-color process with out loss of information. As it is now (3 color) it works fine, it's simple, professional and the swash makes for some nice movements. The others look like banners for web pages. Imagine those on a business card!
And, #28 is easy to remember and easy to identify, so your logo will stick in people�s minds when they see it.

You don't want too much information in your logo, like website address, email etc. Remember logos will be seen at all kinds of sizes, so it has to have visual integrity at all sizes, even the smallest.
Hope this helps in your pick

oh well, General Confusion beat me to the punch,sorry if I repeated stuff, but I guess you get the point


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VISIT SAMDRAGON'S HOME

[Top_Cat]

I did another variation, just wondered what you guys thought? Is it too over complicated for a logo? remember this is for print not just for the web.






Thanks for your views they are really helpful and allow me to concerntrate and think more about the design. I am not sure though whether my designers don't look professional enough especially the text!

Thanks again

Top Cat
[email protected]

[This message has been edited by Top_Cat (edited July 26, 2000).]

[This message has been edited by Top_Cat (edited July 26, 2000).]

[tanis]

28 is my fav. Try #28 with the .co.uk somewhere.

[Spimm]

Ok, I am really not a logo artist (I have done some logos though), but I once saw an article about logos written by, surpise, a logo designer. He said that it isn't barely ever good to use the first letter and/or any letters in a logo (ofcourse there has to be the companys name, but we're talking about the "picture"-part). Logo should somehow reflect the company, it's products or it's line of business... And in this case, I would start build a logo by thinking something symbolic from word "reflexive"...

I hope that helped and you understood what I was trying to say, my english is quite bad.

[waylon]

I would have to agree with some of the others that #28 is probably the best design.

The only thing I would change, though, is the background swoosh's brightness - it's almost identical to the text. They tend to blend together a bit much. Plus, like General Confusion warned about, you'd have trouble printing it in black and white.